Interface and website makeover for e-commerce innovators

ROI Hunter is renowned for its product performance management platform. It's an advanced tool that seamlessly collects product data from a wide range of sources. As a result, it allows retailers to gain insight into the performance of individual products and identify the best ways to make them as profitable as possible.

We came up with a new home page structure and crafted a design that adheres to the best industry practices. The outcome was a remarkable improvement in visual hierarchy, content legibility, and interactivity.

We conducted in-depth user experience research. It included the analysis of data gathered from various website monitoring tools. We also took care of a very thorough competitor analysis. Doing so made it possible for us to significantly improve the website's usability.

In a display of unified proficiency, we orchestrated the metamorphosis of our client's digital presence. By combining strategic user experience research, intuitive interface design, and meticulous software development, we crafted a top-quality user experience for the company's potential and existing customers.

Our designers came up with a different website structure that prioritizes readability. On top of that, we prepared a new typography hierarchy and made calls-to-action stand out. Later on, we got rid of shadows and gradients that were present throughout the website. They made it appear outdated and crowded.

We also revitalised the color scheme and reduced the number of columns from ten to four. Purples are dominant, while turquoise and yellow serve as accent colors. What's more, we designed a number of custom-made digital assets, including covers for case studies.

By showcasing the unique selling points of ROI Hunter in an interactive chart format, we enable users to grasp the complete process of using ROI Hunter. In addition, it makes it easier to comprehend the diverse range of solutions the company has to offer. It enhances user engagement and facilitates a deeper understanding of the company's offerings, leading to a higher conversion rate.

First, we created a number of ideal client profiles. Based on that, we designed a website section that explains why one might need ROI Hunter's offering. We also added a testimonials section to make the entire website more convincing. Our main goal was to enhance ROI Hunter's credibility through the use of real customer feedback.

Our responsive design approach ensures that ROI Hunter's website seamlessly adapts to various mobile devices, delivering a consistent experience on the go. Whether it's a smartphone, a tablet, or a laptop, users get to experience the same aesthetic charm and intuitive navigation.

The redesigned home page boasts a cohesive appearance, with the creative utilization of the capsule motif lending it an exceptional and distinctive style. By making purple the dominant color, we helped ROI Hunter establish a strong visual identity and boost brand recognition.